Where physics meets biology through computation
Probius has a patented platform that digitizes the analysis of biological samples, making it more accessible, efficient, and insightful to a variety of users. The challenge was, how to depict this complex process of digitizing biology while showing how Probius have created a platform for the future of life science research, enabling a deeper understanding of people’s health.
Working closely with the scientists and technicians during the project’s Insight stage it was revealed that the organisation was too focused on the platform and solution rather than the lives they enhanced as a result. There needed to be a clear connection between the science of Probius and the impact that it will create for people’s lives.
A brand strategy was developed that highlighted how Probius ‘digitizes biology to enhance lives’.
The brand needed to appeal both scientists, investors, and healthcare professionals. This was achieved by developing an identity that presents Probius as a leading edge bio-technology firm pushing the future of life science research to enable a deeper understanding of peoples health.
The brand needed to appeal both scientists, investors, and healthcare professionals. This was achieved by developing an identity that presents Probius as a leading edge bio-technology firm pushing the future of life science research to enable a deeper understanding of peoples health.
An icon style was derived from the colour palette using a series of tints of the Probius purple. Data points became a part of the styling to highlight the precision of the Probius platform and instruments.
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